Bibliograph

Guerrilla marketing, easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson

Type

Label

Guerrilla marketing, easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson

Language

eng

Bibliography note

Includes bibliographical references (p. [343]-356) and index

Index

index present

Literary Form

non fiction

Main title

Guerrilla marketing

Nature of contents

bibliography

Oclc number

73742461

Responsibility statement

Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson

Sub title

easy and inexpensive strategies for making big profits from your small business

Table Of Contents

The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index

Classification