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The Resource Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson

Work
Publication
Edition
Fourth edition, Completely updated and expanded edition
Extent
xii, 368 pages
Contents
  • The guerrilla approach
  • What is guerrilla marketing today?
  • The need for guerrilla marketing
  • The sixteen monumental secrets of guerrilla marketing
  • Developing a guerrilla marketing plan
  • Developing truly creative marketing
  • Selecting the most lethal marketing methods
  • Secrets of saving marketing money
  • Research : the starting point of a guerrilla marketing campaign
  • Minimedia marketing
  • Truths about minimedia marketing
  • Maximedia marketing
  • Guerrilla-style maximedia marketing
  • New-media marketing
  • E-media marketing
  • Info-media marketing
  • Human-media marketing
  • Nonmedia marketing
  • The nature of the guerrilla
  • Guerrilla company attributes
  • Guerrilla company attitudes
  • Guerrilla marketing psychology
  • The 200 weapons of guerrilla marketing
  • Acknowledgements
  • Informational arsenal for guerrillas
  • Index
Isbn
9780618785919
Link
Instance
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Title
Guerrilla marketing
Title remainder
easy and inexpensive strategies for making big profits from your small business
Statement of responsibility
Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Levinson, Jay Conrad
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.L477 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Levinson, Jeannie
  • Levinson, Amy
http://library.link/vocab/subjectName
  • Marketing
  • Small business
  • Advertising
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [343]-356) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index
Control code
1065969
Dimensions
23 cm.
Edition
Fourth edition, Completely updated and expanded edition
Extent
xii, 368 pages
Isbn
9780618785919
Lccn
2006033833
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 1065969
  • (OCoLC)73742461
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Link
Publication
Bibliography note
Includes bibliographical references (p. [343]-356) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index
Control code
1065969
Dimensions
23 cm.
Edition
Fourth edition, Completely updated and expanded edition
Extent
xii, 368 pages
Isbn
9780618785919
Lccn
2006033833
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 1065969
  • (OCoLC)73742461

Subject

Library Locations

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