The Resource Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
Resource Information
The item Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Amesbury Public Library.This item is available to borrow from 1 library branch.
Resource Information
The item Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Amesbury Public Library.
This item is available to borrow from 1 library branch.
- Summary
- Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space
- Language
- eng
- Edition
- First edition.
- Extent
- xi, 322 pages
- Contents
-
- Part one. Blue ocean shift
- Reach beyond the best
- The fundamentals of market-creating strategy
- The mind of a blue ocean strategist
- Humanness, confidence, and creative competence
- Part two. The five steps to making a blue ocean shift
- Step one: Getting started
- Choosing the right place to start
- Constructing the right blue ocean team
- Step two: Understand where you are now
- Getting clear about the current state of play
- Step three: Imagine where you could be
- Uncovering the hidden pain points that limit the size of your industry
- Discovering an ocean of noncustomers
- Step four: Find how you get there
- Reconstructing market boundaries--systematically
- Developing alternative blue ocean opportunities
- Step five: Make your move
- Selecting your blue ocean move and conducting rapid market tests
- Finalizing and launching your blue ocean move
- Epilogue: A national blue ocean shift in action
- Isbn
- 9780316314046
- Label
- Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
- Title
- Blue ocean shift
- Title remainder
- beyond competing : proven steps to inspire confidence and seize new growth
- Statement of responsibility
- W. Chan Kim, Renée Mauborgne
- Language
- eng
- Summary
- Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space
- Cataloging source
- BTCTA
- http://library.link/vocab/creatorName
- Kim, W. Chan
- Dewey number
- 658.8/02
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.153
- LC item number
- .K52 2017
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Mauborgne, Renée
- http://library.link/vocab/subjectName
-
- New products
- Market segmentation
- BUSINESS & ECONOMICS / Entrepreneurship
- BUSINESS & ECONOMICS / Leadership
- BUSINESS & ECONOMICS / Management
- Label
- Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
- Bibliography note
- Includes bibliographical references (pages 305-307) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part one. Blue ocean shift -- Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Part two. The five steps to making a blue ocean shift -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries--systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action
- Control code
- ocn968771116
- Dimensions
- 24 cm
- Edition
- First edition.
- Extent
- xi, 322 pages
- Isbn
- 9780316314046
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)968771116
- Label
- Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
- Bibliography note
- Includes bibliographical references (pages 305-307) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part one. Blue ocean shift -- Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Part two. The five steps to making a blue ocean shift -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries--systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action
- Control code
- ocn968771116
- Dimensions
- 24 cm
- Edition
- First edition.
- Extent
- xi, 322 pages
- Isbn
- 9780316314046
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)968771116
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.amesburylibrary.org/portal/Blue-ocean-shift--beyond-competing--proven/Mth9KSj9NGs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.amesburylibrary.org/portal/Blue-ocean-shift--beyond-competing--proven/Mth9KSj9NGs/">Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.amesburylibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.amesburylibrary.org/">Amesbury Public Library</a></span></span></span></span></div>
