Bibliograph

Superfandom, how our obsessions are changing what we buy and who we are, Zoe Fraade-Blanar & Aaron M. Glazer

Type

Label

Superfandom, how our obsessions are changing what we buy and who we are, Zoe Fraade-Blanar & Aaron M. Glazer

Language

eng

Bibliography note

Includes bibliographical references (pages [257]-307) and index

Index

index present

Literary Form

non fiction

Main title

Superfandom

Nature of contents

bibliography

Oclc number

974612650

Responsibility statement

Zoe Fraade-Blanar & Aaron M. Glazer

Sub title

how our obsessions are changing what we buy and who we are

Summary

An in-depth analysis of the influence of fans, which the author terms "society's alpha customers, " on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers

Table Of Contents

Introduction -- welcome to the fandom singularity -- Fandom is a verb -- The rise of commercial fandom -- From convention to conventional -- Wearing our fandoms on our sleeves -- Membership and status in the happiest place on earth -- Fans, what are they good for? -- Authenticity -- When fandom goes wrong

Classification