Bibliograph

The billion dollar paperclip, think smarter about your data, Gregory Short

Type

Label

The billion dollar paperclip, think smarter about your data, Gregory Short

Language

eng

Index

no index present

Literary Form

non fiction

Main title

The billion dollar paperclip

Oclc number

867765798

Responsibility statement

Gregory Short

Sub title

think smarter about your data

Table Of Contents

The need for contextual analytics: The role of data in your company ; Context is everything ; What's your data hiding? ; Beyond big data -- The fundamentals of contextual analytics: Data sources ; Data quality ; Data links -- The business of contextual analytics: The evolution is at hand ; How to make money in market research ; Cost vs. value with contextual analytics ; The road to contextual analytics -- Being a champion of change: Being a better data consumer ; Being a data leader ; Acquiring truth through context

Classification